In my experience, it's usually badly cut processes that lead to this sort of thing. I would bet money that one team is responsible for the infrastructure to send out those messages with that title and another team generates the message texts.

And so, even though it would normally take just a minute to fix that title string, suddenly it requires cross-team communication, potentially even across different organization units or companies. If you don't know one of the engineers on the other team and can write to them directly, there's basically no chance to get a soft issue like that communicated.