We are omnivores but have a small homestead with a massive veggie garden in a very rural meat and potatoes food culture. We eat more veggies than most omnivores We invite people to walk through the garden and slowly give them stuff to try while we speak to them. If you bring a personal connection to food people will try things they never thought they would. Everything in our world relys on personal connection. If you want people to eat less meat you will not do it online or by telling or educating. You will do it by meeting people and eating with them.