They are more and more in the cloud data subscription business instead, utilizing their closed ecosystem and then using the data for their own advertising side hustle like google (though at least they don't sell the data to the lowest bidder like google)

I don't know if many people have switched to an iPhone recently, but my mother did.

An iPhone gives you 1 GB of iCloud storage "free" and automatically force-enables icloud backup for everything on the phone like photos, videos, contacts, etc... So that it is immediately full and then gives you almost constant big warnings and reminders that you will lose all of your data and there is a problem with your phone unless you pay 5€ per month to upgrade your iCloud storage.

It is a royal pain to use a different backup service instead.

Apple also artificially caps storage on their phones and laptops (256GB on their 1100€ macbook air model in 2024? 512 GB on their 2000€ macbook pro model??) And push iCloud and iCloud plus hard, just like Microsoft is doing with their horrible OneDrive decisions and baking in "One drive save" as default in all of their apps.