That baffles me too. Being annoyed by an obnoxious ad instantly puts the brand in my naughty, to-boycott list.
Like, if I ever need to use a VPN, guess who I'll go out of my way to never, ever use? That's right NordVPN, go fuck yourself! I've never used you and I already hate you.
How do people care so little that it's still a beneficial strategy for brands?
But then you won't have a middle one to look straight ahead. Go for 5 instead