The "making money" bit doesn't need to be imported, necessarily. It's not an end unto itself. But if we want a large amount of high-quality content, while society is capitalistic, then it does. Because high-quality content takes a lot of time to produce, and not many people can afford to do it as a hobby. The scenario you're describing means that who have the skills to do it could do it while making money on YouTube or Patreon, or they could do it for free on the fediverse while not making money (or making money in a more conventional job, creating the stuff that we love them for only in their spare time—limiting the quantity they can produce).