Microsoft has had a long history of a company culture of "eating their own dog food", forcing themselves to use what they force on users, so they're making the underlings use it at least.

As far as executives go, at almost any sizable company they hardly ever spend time at their computer. Cell phone or tablet, and have their assistant or direct reports do anything more complicated than half paying attention to a meeting.

Lastly, the controls to turn it off will be available to all of us as long as you have a Pro or Enterprise SKU (Windows license/install). They aren't going to fuck over their business customers with the unwanted slop they force on the proles.

Protips:

• Shoot the Cyberdemon until it dies.
• Don't bother with Home SKU Windows, you won't be able to turn dumb shit like this off.
• If you insist on buying your license, buy one from an official OEM key reseller for like 1/10 MSRP. You won't be able to install it on multiple machines, but that and the few other restrictions nearly never matter.
• The better choice is to spoof your license activation using MASgrave. Get Pro for free. It's a community maintained script that will either trick MS's servers into giving you a valid license, or trick your computer into thinking it has one, based on the official tools/processes meant for big business customers.
• If you really want to tinker with the most stripped down official version of Windows, go with the LTSC version. It at least used to be missing some things that the rare game relied on though, so caveat emptor.