I assumed that most meat lovers were American and generalised, sorry.

If 30% of the population stops eating meat, keeping the same production would be unprofitable. You do understand that each vote counts, right? As the eating habits of society shifts, so does the production industry.

I know that my vote individually. Means nothing, but statistically there are several people that think similar to me, and of I decide to reduce consumption they will too, which in turn influences production. It would be more effective to be an activist but I don't care enough.