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Coca cola is making a pure AI ad
(discuss.online)
"We did it, Patrick! We made a technological breakthrough!"
A place for all those who loathe AI to discuss things, post articles, and ridicule the AI hype. Proud supporter of working people. And proud booer of SXSW 2024.
AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.
They can probably reuse the individual clips, but not this exact edit. The edit was still done by a human. AI can't produce an entire coherent sequence of different clips. Generative AI basically can't produce clips longer than 10 seconds without going wonky, it can't even transition to a different camera angle in the same clip. Also the audio and music in this ad is copyrighted.